SleepyPeach
A niche clothing brand aimed at creating a community.
Through research, convert product attributes into unique consumer benefits and create creative executables:3 Banner Ads
3 Full Page Magazine Ads
1 Direct Mail Piece
Sleepy Peach was very open during the research phase, and allowed for a precise persona creation along with creative executables that fit their brand.
Sleepy Peach confirmed that the approach was fascinating and has strong potential to be executed in their future campaigns.
Niche audiences resonate heavily with unique branded visuals that align with their core values. Build them a community.
As project manager, communicating and ensuring that all elements were created on time and consistent with the brand.
Having a dynamic thought process was critical in understanding how the various elements complimented each other. This project was a great opportunity to exercise this skill.
This project required research, creative, and logistic skills in order to complete the given tasks.
Incubating and immersing in the world of a small niche clothing company produced valuable insights on the marketing hurdles that we had took into consideration.
The Artwork
Jen Hunter- Copywriter, Strategist, Keyword Research
Kimmy Wilkes- Art Director, Search and Display Strategy
Kylie Vigliotti- Production, Social and Owned Strategy
Shane Sukhlal- Project Manager, Media Planner, Strategist