Upserve

A technology company with a culinary twist.

The Ask

Being concise, Upserve wanted to get found, convert their audience, and expand into new territories.

The Process

As the designer, incorporating Upserve's branding guidelines along with our marketing strategy was a challenge, as it relied on a very specific persona that didn't have a general media interaction.

The Result

With a projection of 9 million impressions across the board with a total spend of $300,000, it was ensured that we checked off all of the boxes that Upserve had asked for in the most effective way possible.

Our target didn't have any time, and used archaic tech that was 'industry standard'.

We proved that this brand can get straight to the point, do the job, and add value to areas that the culinary industry has never seen in one campaign.

My role as the designer relied on incorporating the brand assets in a creative and personable way.

Working in tandem with the research team, strategy, and the copywriter, communication skills, time management, and creative skills were employed to meet the requirements for this project.

We created personable junior posters to call out specific restaurants, a new homepage to drive engagements, a free product to convert the audience, and much more.

The ask required us to take a B2B approach which provided valuable insights on how to tackle such a campaign.