Weinershnitzel
An NSAC Case Study.
Elevate the image of the Hot Dog in a manner that will benefit the entire hot dot industry.
Through research,an upscale-mom aesthetic and $25M dollars, we delivered over 2B impressions across the board.
Out of 125 colleges, we made it to the top 8th along with being awarded AdMall's Best Use of Marketing Research.
Hot Dogs are more than just a snack; they can be a dynamic, healthy alternative meal aimed at moms.
As a creative and cinematographer, I helped design and create elements for the use in the final presentation and plansbook, along with creating video commercials with assistance from Art Directors Andrew Thompson and Manal Jakhar.
The creative team had to immerse in a solid persona and creative brief to tailor coherent deliverables. This was a key insight that I learned through this case study.
This project required research, creative, precise communication and time management skills.
Wienerschnitzel was a very unique client with a very unique ask. Working in an environment that co-depended on each other simulated how modern-day advertising agencies are operated.
The Plansbook
DownloadTeam Members:
Advisors: Professors Oscar Chilabato & Christine Ure
Project Manager: Hannah Sill
Research Team: Bianca Carangelo, Alexxus Garvey, Donovan Kelly, Madelyn Geisinger, & Michaela Doonan
Media Team: Emma Ruben, Mariana Sosa, Erik Lindas, Hannah Cotu, & Laura Zakrewski
Creative Team: Sydney Gray, Andrew Thompson, & Linsday Saiia
Production Team: Manal Jakhar, Shaylyn McCarthy, Andrew Badway, Brieanna Johnson, and Shane Sukhlal